Another Quote

Again from Dr. Kessler's book page 14:

The combination of sugar and fat is what people prefer, and it's what they'll eat most. The art of pleasing the palate is in large part a matter of combining them in optimal amounts. That can do more than make food palatable. It can make food "hyperpalatable".

Hyperpalatability is what makes you eat and eat and eat... even when you are not hungry.